Based on a science fictional premise, the narrative of the project draws from the novel “The Island of Dr. Moreau” by H.G.Wells. Within the project, the character of Dr. Moreau represents the multinational corporation, ‘Vion’, one of the major suppliers of processed meat in Europe. Their headquarters are to be relocated in the tax loophole of the Bailiwick of Guernsey and the Island transformed into a ‘company town’ that produces, ships and sells consumer products made from the ‘Guernsey Cow’. The development will be seen as a radical sustainable enhancement of the Island, by supplying sustainable energy, employment and resources to allow it to function autonomously – locally and independently from mainland Europe.
The proposed masterplan of Guernsey represents a strategy for the industrial development of a sensitive rural area that rather than destroying the countryside, strives to enhance it. Through the combined amplification of the picturesque surroundings and supply of commodities to the surrounding community, the introduction of Vion to the Island of Guernsey secures its safety and independence. Furthermore, the scheme highlights how an equilibrium must be maintained between the land and developer, ensuring that resources are fed back to the system that they are being taken from.